Branding is NOT enough... its all about Belief
We have watched this video SO many times and with each viewing something else comes out of it. For us the message is clear, beleif in you OWN brand does a great many things. It immerses you in your own deep seated ethos and emotionally confirms the reasons why you are breaking away from others.
More importantly it re-identifies you with the energy needed to build something that can and will make a difference to others. Interestingly Simon refers to the "Money" end of a brand as an outcome or result, we prefer to use the phrase by-product' because this is something we can recycle into ideas then reality... and or course, to pay the bills.
"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
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